Campaign idea
The Sponsored Gallery
Put a sponsor inside the one thing every attendee opens - their own photos.
What it is
Sponsor inventory is mostly guesswork. A logo on a banner, a slide before a keynote, a tote bag - none of it is measurable, and everybody involved quietly knows it.
The attendee photo gallery is different. It is the highest-intent surface at your event: people open it repeatedly, look at it carefully, and come back for days afterwards. A sponsor placed there gets attention you can actually count.
- When to run it
- During the event
- Who does the sharing
- Sponsors, Attendees
- What it's for
- Sponsor ROI, Engagement
- Effort
- Low effort
Timing: Live from the first photo drop, running for weeks afterwards.
Why it works
- Attention is genuine - nobody skims their own photos.
- It is measurable: impressions, clicks, dwell time, per sponsor.
- The gallery keeps earning after the event, so the placement outlives the venue.
- It creates a new, high-value inventory tier you can price properly.
Ran at
Middle East Event Show 2025
Informa Connect introduced the AI Event Gallery Sponsor as a new premium category, with Venue Wise as the launch sponsor. Branding ran across the gallery, the photos and a sponsor video.
- 20,083 HD photos uploaded
- 17,141 gallery views
- 6,903 branded photo downloads
- 2,309 unique advocates downloading and sharing
- 3,506 sponsor video impressions
- 1,119 clicks on the sponsor video
“This was the most visible branding we've done at any MEES edition. It wasn't just logo placement - it was interaction, it was measurable, and it kept working even after the event ended.”
Paul FinchDirector of Strategic Partnerships, Venue WiseHow to run it
- 1
Define the placements
Gallery header, an interstitial between photo sets, the download frame, the delivery message itself. Price them separately.
- 2
Keep it tasteful
The gallery works because it is personal. An aggressive takeover breaks the thing that makes it valuable.
- 3
Sell it as a measured tier
Lead with the numbers - impressions and clicks - because that is what no other inventory can offer.
- 4
Give the sponsor a live dashboard
Let them watch it during the event. It is the strongest renewal argument you will ever hand them.
- 5
Report within a week
Impressions, clicks, unique attendees reached, benchmarked against their other placements.
Set it up in Premagic
The steps above are the campaign. These are the clicks.
- 1
Package the gallery as a sponsorship
Put it in the deck as its own category rather than another logo slot - personalised galleries, branded photos, sponsor content and reporting as one product. Informa Connect launched it at MEES as a brand new category.
- 2
Brand the attendee gallery
Give the sponsor visibility across the gallery, including the personalised page each attendee lands on. Attendees come back repeatedly, so it is repeated exposure rather than one impression.
- 3
Watermark the photos
Add the sponsor's logo to delivered photos. When the attendee posts one to LinkedIn, the sponsor travels with it.
- 4
Add sponsor content and a call to action
A short video inside the gallery with clickable links turns a passive placement into an interactive touchpoint.
- 5
Deliver photos automatically
The easier it is for someone to find their own photos, the more they view, download and share - and each of those is another sponsor impression.
- 6
Report on it
Gallery views, downloads, shares, sponsor content impressions and clicks. Real numbers instead of a post-event estimate, which is what makes the renewal conversation easy.
Best fit for
- Creating a new premium sponsorship category
- Giving sponsors visibility across thousands of attendee interactions
- Extending sponsor reach through photos attendees share themselves
- Adding sponsor video, links and calls to action to the gallery
- Giving sponsors real numbers on views, clicks, downloads and shares
- Earning extra sponsorship revenue from an experience you already provide
What you need
- A photo gallery attendees actually open
- Placement slots and creative specs
- Interaction tracking per sponsor
What to measure
- Impressions and clicks per placement
- Unique attendees reached
- Revenue per gallery placement
- Renewal rate of gallery sponsors
Go deeper: Exhibitors, Sponsors & Partners in the Event Advocacy Playbook.
Or read the original write-up on the Premagic blog.
Campaigns that pair with this one
DuringAI Photo Distribution
Every attendee gets their own photos within minutes. Most of them post at least one, while the event is still happening.
Proven at World Health Expo 2025
The Sponsor Media Kit
Tiered, co-branded assets sponsors can post without asking their agency. Their reach, your registrations.
The Exhibitor Booth-Traffic Campaign
Exhibitors want footfall, so they will happily promote your event to their own list. Give them something to send.
We'll build the campaign with you
Premagic runs the assets, the tracking and the nudges - so the campaign actually ships instead of sitting in a plan.