Campaign idea

AI Photo Distribution

Every attendee gets their own photos within minutes. Most of them post at least one, while the event is still happening.

Plan this campaign with us AI Photo Distribution

AI Photo Distribution in use at a Premagic event

What it is

The traditional flow is: photographers shoot all day, someone culls for a week, a Drive link goes out ten days later, and almost nobody opens it. The moment has passed and the photos generate nothing.

The campaign version is: face recognition matches every photo to the person in it, and each attendee gets their own photos on WhatsApp within minutes of them being taken - while they are still at the event, still excited, still holding their phone.

When to run it: During the event
Who does the sharing: Attendees
What it's for: Engagement, Content library, Sponsor ROI
Effort: Low effort

Timing: Live, throughout the event. Final batch within hours of close.

Why it works

People share photos of themselves. They do not share a gallery link.
Speed is the whole thing - a photo delivered in ten minutes gets posted; the same photo ten days later does not.
It generates a wave of attendee content during the event, which is when your hashtag actually matters.
It is the raw material for almost every post-event campaign in this library.

Ran at

World Health Expo 2025

A digital health conference across 6 stages and 200+ speakers at Dubai World Trade Centre, with thousands of attendees and no manual sorting anywhere in the process.

16,019 photos captured across 6 stages over 3 days
91.4% delivery rate - 986 of 1,079 registered attendees got their photos automatically
5,695 gallery views
1,957 photos downloaded
2,172 microsite visits from attendees sharing their moments
Zero manual distribution effort from the organising team

Read the full case study →

An attendee filming the main stage at WHX Dubai on their phone

How to run it

1
Capture the face at registration
A selfie at sign-up or at check-in is what makes matching possible. Build it into the flow rather than bolting it on.
2
Upload continuously, not at the end of the day
Photographers push batches through the day. Delivery latency is the metric that matters most.
3
Deliver on WhatsApp first
Open rates are not comparable to email. Email is the fallback, not the default.
4
Make each delivery shareable in one tap
A pre-filled caption with the hashtag, on the delivery itself. Not a gallery they have to navigate.
5
Brand the frame, lightly
A small event mark on the photo so every reshare carries your name. Heavy branding suppresses sharing.

Set it up in Premagic

The steps above are the campaign. These are the clicks.

1
Pre-register attendees for photo delivery
Get people into the system before the event so there is no friction on the day and matching can start with the first upload.
2
Brief and station photographers
Station photographers across the venue. At World Health Expo, one was assigned per stage so no session went uncovered.
3
Set upload intervals
Upload in batches through the day rather than dumping everything at the end. This is the single thing that makes delivery feel real-time.
4
Let the AI match
Facial recognition identifies everyone in every frame and routes each photo to the right person's gallery.
5
Enable one-click sharing
Each attendee gets a direct link to their own collection, share-ready in a tap.
6
Add sponsor branding
Watermark sponsor logos onto delivered photos, so every download and every repost carries the sponsor with it.
7
Track through the dashboard
Delivery rate, gallery views, downloads, shares and sponsor impressions, live. Use it to see which stages are producing the most shareable content.