How Informa leveraged Premagic's AI-powered event gallery to generate additional sponsor revenue

The Challenge

Informa Connect was looking for a tech solution to drive additional value to their sponsors

Informa Connect offers multiple sponsorship opportunities with measurable ROI across all its events. Their sponsorship deck already included standard options like lanyard branding, visitor bags, badges, and gift card placements.

But with Middle East Event Show 2025, Informa Connect wanted to expand their sponsorship opportunities with offerings that had life beyond the event and would be a great addition to their social media engagement, while delivering unprecedented value to their sponsors.

The Solution

Introducing the Sponsorship Module from Premagic

Premagic’s sponsorship module fit Informa Connects requirements neatly - it opened up new sponsorship avenues and category while maintaining the innovation edge, that they are known for.

Premagic’s Sponsorship module would create a new revenue stream for Informa Connect, without compromising on the sponsor and attendee experience.

Informa Connect added a new sponsorship category- “AI Event Gallery Sponsor” - that would allow the sponsor to make a lasting impact beyond the event. It would get the sponsor a wide brand exposure with their logo watermarked on attendee-shared photos and prominent branding across platform.”

Informa positioned it in their sponsorship deck as a premium opportunity for exhibitors.

With the AI-Event Gallery and Sponsorship module working in tandem, Premagic and Informa Connect reinvented attendees event experience. The output is no longer just another photo gallery.

With Premagic’s AI Event Gallery, each attendee will receive a sponsor branded marketing webpage personalized with each attendee’s photos. Each photo would have the sponsor’s logo.

Venue Wise, a venue management platform and one of the main sponsors of MEES 2025, recognized the potential of this new sponsorship category and promptly signed up as the AI-Powered Event Gallery sponsor. By giving complete gallery branding to Venue Wise, Informa Connect crafted a clear narrative and built a stronger relationship with their sponsor. The AI event gallery is a highly shareable, branded, and measurable touchpoint that reaches every attendee and extends the sponsor’s reach far beyond event floor.

With over 13,000 registered attendees, the and 7,000+ branded downloads, It is a win-win for both Venue Wise and Informa Connect!

A smarter model for sponsorship activation

4 powerful sponsor touchpoints within the AI-powered event gallery

Premagic’s AI-powered event gallery offers multiple, layered branding opportunities for Venue Wise.

Fully branded marketing page

What it did: Showcased Venue Wise branding as the first thing attendees saw in the event gallery

Impact: Delivered a premium sponsor impression and strong recall

Sponsor watermark on all photos

What it did: Embedded subtle branding on every attendee photo in the form of watermarks

Impact: Turned every shared photo into an organic brand placement

Persistent logo placement in-gallery

What it did: Hyperlinked footer logo and banner branding maintained visible logo presence

Impact: Increased time spent with brand visuals, boosting familiarity

In-gallery sponsor video ad

What it did: Inserted a short, non-intrusive sponsor video between photos

Impact: Created a native moment for sponsor’s brand without disrupting flow

Outside of the visual branding elements, Premagic also powered organic reach and deep performance insights for the sponsor:

Real-time sharing through Attendee Generated Content (AGC): Photos were automatically delivered to attendees, who in turn shared them on social media. This amplified Venue Wise’s presence across attendee networks while generating high-value, peer-driven exposure without additional effort.

Sponsor insights dashboard: Venue Wise had access to a live analytics dashboard showing real metrics like views, clicks, shares, and downloads, allowing them to clearly see the ROI of their sponsorship.

The Results

Embracing AI-driven solutions for future events

The AI-powered event gallery didn't just look good — it delivered real value for both Informa and Venue Wise.

Massive visual exposure

Imagine every attendee receiving their event photo — and each photo proudly carrying the sponsor’s logo.

20,083 high-definition photos were captured and uploaded, each one subtly watermarked with the Venue Wise logo

17,141 gallery views ensured repeated brand visibility across thousands of attendees

High attendee engagement

• 6,903 branded photos were downloaded by the attendees
• 2,309 unique advocates downloaded and shared these branded photos
• 48 direct social shares were made from the gallery itself

Sponsor content impact

The sponsor video ad embedded in the gallery received:

• 3,506 impressions on the video ad
• 1,119 clicks on the sponsor ad video
• 36 direct calls-to-action from within the gallery

“What stood out with Premagic was how effortlessly it blended into the MEES experience. It wasn't just about sponsor visibility — it was about creating meaningful touchpoints with attendees, and giving our partners something measurable to walk away with.”

Amar Daginawala

Exhibition Director,
Informa Middle East

With detailed engagement analytics, amplified organic reach, and full branding control, Venue Wise walked away with more than just visibility — they walked away with results. And MEES set a new standard for digital-first sponsor activations.

Rethinking sponsorship value

At a time when sponsors expect more than just logos on banners, MEES and Informa proved that innovation pays off. By adopting a smarter, digital-first sponsorship model with Premagic, they gave Venue Wise real value and visibility—measurable, memorable, and meaningfully integrated into the attendee experience.

If you’re looking to offer your sponsors something fresh, data-backed, and instantly impactful, our sponsorship module might just be the edge you need.