Find how
SaaSBOOMi
achieved real-time
engagement with
Premagic

The Challenge

Tackling the hurdle of managing event photos

Before implementing Premagic, SaaSBOOMi encountered several challenges in managing event photos effectively. Sorting and delivering event photos was a time-consuming ordeal, taking 2-3 weeks to complete.

“ We used to face a tedious process of sorting photos, followed by uploading them to Google Drive, and finally sending out a mass email to all attendees. Often attendees were less inclined to sift through thousands of images to find their own and resorted to uploading low-quality photos on social media platforms themselves. “

Malavika Velayanikal

Director of Initiatives &
Events, SaaSBOOMi

This often resulted in diminished post-event engagement and presented a significant hurdle for SaaSBOOMi in maintaining attendee enthusiasm and fostering a sense of community after their events.

Recognizing the need for a comprehensive event management platform that could seamlessly connect and engage their audiences, SaaSBOOMi sought an alternative to their previous method. Their team began their search for a future-proof solution capable of addressing this issue effectively and finally landed on Premagic as their preferred platform.

The Solution

Using Premagic to deliver an unforgettable event experience

“How can we make the SaaSBOOMi Annual experience something unforgettable for every founder in attendance?” While this was a question that had kept the organisers up many a night, their collaboration with Premagic eased most of their concerns.

From making it easier for the events team to sort out and organize the event photos to streamlining the registration process and generating reliable data, Premagic was able to meet multiple needs of the SaaSBOOMi team, who were confident they’d found a lasting solution.

“Since the scale of the event was the largest we’ve had, we needed to make sure the logistics and overall founder experience was top-notch. Premagic felt like the right fit for that.”

The main hassle that Premagic addressed was the efficient organization and sorting of photos. With the power of AI, this manually exhausting grunt work was completely eliminated. The guests could register pre-event along with a selfie to ensure that they receive all their face-matched photos from the event as soon as they are ready. This registration process was beneficial because it streamlined the entire photo management workflow.

Employing Premagic's AI-based photo delivery at the venue solved the issue of delayed photo sharing. Attendees receive their event photos on the same day, driving immediate social engagement right from the start of the event.

The Results

Surpassing 1000 attendees with top satisfaction!

With Premagic powering SaaSBOOMi Annual 2023, the event went smoothly and was well-received by the founders. According to data from a feedback survey sent out after the event, over 90% of attendees participated in both days of the Annual, with a high recommendation score of 9.57/10!

Here's a quick recap:

Instant Photo Delivery

With Premagic, attendees received their event photos on the same day. This led to immediate social engagement from day 1 of the event, with beautifully captured moments shared across various platforms.

Organized, Accessible Photos

Premagic ensured all photos were well-organized in the form of an online gallery and easily accessible for attendees. This improved post-event interactions, encouraging SaaSBOOMi to leverage Premagic for all their future events.

Exponential Increase in Social

The impact was profound as SaaSBOOMi witnessed over 100 LinkedIn posts tagged with event photos. This level of social engagement was unprecedented for them, significantly enhancing their online presence.

Better Marketing & Insights

Not only did the in-gallery sponsor placement help the team provide better ROI to its clients, but the analytics dashboard also helped identify opportunities for repeated success and room for improvement in future events.

The Future

Embracing a bright event future with Premagic

While SaaSBOOMi Annual 2023 marked a resounding success, the SaaS world keeps on spinning. Malavika and her crew are all geared up for more thrilling events and projects in collaboration with Premagic. The aim is to simply keep creating bigger and better experiences for their attendees.

“ Premagic really came through with solutions that not only saved us substantial time and effort but also felt like having an extra member on our team. We will definitely be using it for our future events. “

Malavika Velayanikal

Director of Initiatives &
Events, SaaSBOOMi