Learn how G2 achieved 4x more registrations with Premagic

Background

G2 Live brings together B2B SaaS leaders, venture capitalists, and industry experts who turn market shifts into launches for growth and innovation. The event is designed to help marketing and sales leaders drive demand and revenue, offering insights on increasing efficiency and ROI.

Host

Organizer

G2 APAC

Industry

B2B SaaS

The Challenge

Maintaining event excitement and generating FOMO

For events like G2 Live, keeping attendees engaged before, during, and after the event is a major challenge. The organizers needed a way to sustain the buzz around the event and amplify its appeal to those not attending, creating the kind of FOMO (fear of missing out) that would compel greater participation and engagement.

Simplifying the registration process

Manual registration processes can create significant bottlenecks, especially for large-scale events. Long queues, delays in name verification, and manual badge printing can frustrate attendees right at the entrance. The organizers wanted to streamline this process, ensuring a smooth, efficient check-in experience that reduced wait times and minimized the risk of errors, such as duplicate entries or incorrect attendee information.

Reducing drop-off rates

Invite-only events often suffer from a high drop-off rate, where a significant percentage of registrants fail to show up. This can be attributed to a lack of social commitment or the perception that missing the event won’t have consequences. For G2 Live, this meant potentially half of the registrants might not attend, leaving the venue underutilized and the event falling short of its potential impact. The organizers needed a way to make registrants feel invested and committed to attending the event.

The Solution

G2 Live sought more than just another event technology—they wanted a solution that could transform their event from an experience into a movement.

Products Used:

Premagic's innovative strategies targeted each challenge with surgical precision:

Seamless check-in experience with digital IDs and onsite printing

We teamed up with TicketRoot to make the registration process smoother. Using handheld devices integrated with TicketRoot, attendees simply scanned their faces to have their badges instantly printed. This streamlined process eliminated the need for manual name verification or check-ins, turning a chaotic bottleneck into a smooth, tech-driven experience.

Personalized event advocacy posters to discourage drop-offs

To tackle high drop-off rates, we introduced personalized event advocacy posters. When attendees receive these posters and share them on social media, they spark a ripple effect of engagement and social proof. As their network interacts with these posts, acknowledging their attendance, it reinforces their commitment, making it much harder for them to back out.

Instant photo distribution that results in UGC

Real-time photo distribution turned momentary experiences into shareable stories. Attendees became content creators, extending the event's reach far beyond its physical boundaries.

The Results

What began as a strategic implementation evolved into an unexpected phenomenon. The event didn't just grow—it experienced an exponential expansion of interest and engagement.

Registration beyond capacity

The personalized "I am attending" posters became a game-changing marketing tool. By creating shareable, individualized content, The posters drove event registration to an extraordinary 4x their typical numbers. What was once a standard registration process transformed into a viral marketing campaign.

"I was very impressed by Premagic's event marketing posters. Before our event, we saw many of these posters being posted on Linkedin and I am confident that it played a pivotal role in increasing our registration numbers for the event. The visibility and engagement created a difference in our promotional efforts and brand presence. It's very easy to use and implement."

Kevin Fernandes

New Business Acquisition Manager
G2 APAC

The generated excitement reached such unprecedented levels that the G2 team faced an unexpected challenge: they simply couldn't accommodate all interested attendees. Expected attendance for G2 Live was 700, but registrations surged to 1,700—a significant improvement over past events. Eventually, only 1,200 attendees (with a few drop-offs) could be permitted entry. The event went from managing registrations to strategically managing overwhelming interest.

They went from hoping people would attend to having to turn people away. It was a beautiful problem to have. Personalized posters played a key role in driving registrations, while the efficient check-in process kept the excitement alive from the moment attendees arrived.

User-Generated Content Magic

The unique UGC strategy fundamentally changed attendee perception. Rather than viewing the event as another conference, participants now saw it as an exclusive, must-attend experience. People didn't just register—they genuinely wanted to be part of the event, driven by the compelling narrative created through user-generated content.

Streamlined Registration

Face check-in technology revolutionized the registration process, cutting wait times in half. What was previously an administrative bottleneck became a smooth, technology-enabled entry experience that set a positive tone for the entire event.

4x increase in event registration

Visible reduction
in drop-off rates

Registration time
cut in half

Unprecedented organic social media reach

The Future

The team emerged from this experience with a clear mandate: prepare for scale. The unexpected exponential rise in registration—which forced them to turn away potential attendees—became a strategic opportunity for future events.

Moving forward, they plan to develop robust event capacity strategies, fully utilize Premagic's powerful engagement tools, adopt more sophisticated marketing approaches, and enhance their infrastructure to accommodate growing interest.